The rumors are true. Today, business magazine Fast Company revealed the new logo, or logos, for DC Comics/Entertainment.
The new logo is set to debut March.
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“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” says Amit Desai, senior vice president of franchise management. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
Original:
The fine folks at Bleeding Cool have posted what may be the first look at the new logo for DC Comics. Is it real? Just so you know, the company has reportedly submitted this for trademark protection.
The DC Spin/DC Swoosh logo currently used was designed by Josh Beatman of Brainchild Studio in 2005. This is… just… wow.
What do you think? Head over to our podcast Facebook page and let us know.
When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories.
Jesus… those two sentences really, really mean nothing at all.